Dreamaway

The project features over 100 commissioned artworks created by international artists. Each piece offers a distinct cultural interpretation of the manufacturer's design legacy, blending Italian automotive history with diverse artistic traditions from Europe, the Americas, Asia-Pacific, and the Middle East.

The Concept: A Diffused Museum

Dreamaway rejects the traditional gallery layout. Operating as a "diffused museum," the exhibition integrates fine art directly into the active production facilities and corporate spaces of the factory campus.

Visitors moving through the site encounter a direct dialogue between industrial manufacturing and artistic expression:

• The Composite Department: Structural carbon-fiber sculptures are displayed alongside the advanced lightweight engineering setups where the actual components are made.
• The Paint Shop: Custom airbrushed hoods and high-gloss canvases are positioned to mirror the technical finishing processes of the factory.
• The Corporate Buildings: Large-scale oil paintings, photography, and bronze installations trace the company's evolution from its founding in 1963 to its modern hybrid era.

Exhibition Philosophy

The curation of Dreamaway positions these sports cars as entry points for creative exploration. By bringing global art into the manufacturing line, the exhibition explores the intersection of raw mechanical performance, high design, and cosmopolitan culture, aiming to project the brand's identity into the future.